about us

Founded in 2006 and based in West London, Sweetpea & Willow is a leading and award-winning, one-stop shop for all things beautiful to make your house a home. Our stylists at Sweetpea & Willow work hard to hand-pick the very best designs, carefully curating a selection of the finest furniture and accessories for adding those all-important finishing touches to luxury interiors across the world. We are proud to work alongside leading interior brands such as Dome Deco, Eichholtz, Jonathan Adler and many more. Our own Handmade In London collection features sumptuous sofas and beautiful beds, bespoke to perfection by expert craftsmen.

We are proud to have a stunning 8,000 sq. ft showroom based in West London, but if London is out of reach, immerse yourself in our virtual showroom category or our Interiors Blog to explore our range of products and for interior inspiration and styling tips.

Our mission is a simple one - to inspire people to create an elevated space suited for all styles of luxury living, which coincides perfectly with our ethos,

‘Love The Way You Live.’
our journey

Over the years, we have hit a series of noteworthy milestones that we have compiled in the timeline below. Join us as we explore our story so far.


sweetpea & willow opens

Sweetpea & Willow was founded in 2006 with the goal of infusing homes with a touch of luxury. A year after Sweetpea & Willows's establishment, we expanded our offices and opened our stunning 8000sq.ft showroom in West London. We filled the space with a selection of stunning pieces from our range and built the glamorous Willows Bar, allowing people to browse our curated collection for themselves with a glass of bubbles or a lovely barista coffee.


10 years of handmade in london

We launched our own brand of luxury home furniture, Handmade In London, in 2013, and are so happy to be celebrating a whole decade of our beautiful in-house designs. One of our first Handmade In London pieces was the sumptuous and snuggly Valentine Sofa, a gorgeous staple piece for any contemporary home. We have since worked hard to create over 100 designs and over 300 upholstery fabrics for our customers to choose from, striving to give our clients the freedom to create the sofa or bed of their dreams.


bailey's first day

In 2018, a very special boy had his first day in the office... the beautiful and beloved Bailey! Our treasured Sweetpea office dog has spent a whole five years making everyone at the office smile! He even makes a few appearances in some of our product images, including the Daydreamer Modular Sofa, Landsdowne Sofa, Tosca Upholstered Bed and Romo Kamali Outdoor Cushion.


and beyond

We are incredibly proud of our journey and development over the past seventeen years and are truly honoured to continue to expand and grow our Sweetpea family. With even more beautiful designs and exclusive collaborations on the horizon, we are excited to continue on our mission to inspire more people than ever before to 'Love The Way They Live.'


the sweetpea family grows

Shortly after growing our team and offices, Mr and Mrs Sweetpea expanded their own family, and welcomed their son Rowan to the world in 2007, followed by their youngest, Ava, in 2009. In 2012, Sweetpea & Willow were thrilled to win our very first award - the SheerLuxe Online Shopping Award.



We worked with the amazing organisation Fields Of Life in 2015, supporting their aim to 'transform the lives of the most vulnerable and marginalised people in East Africa.' Sweetpea & Willow supported this amazing organisation by purchasing a freshwater well for the Odwarata 'C' community in East Africa, giving 576 people access to safe and clean water - an achievement we are extremely proud of.


sweetpea & willow at decorex

In 2018, and then again the following year, we took Sweetpea & Willow to Decorex, hosted at West London's beautiful Syon Park. With only 48 hours notice, we managed to put together a stunning exhibition that displayed the selection of luxury designs we had on offer to truly showcase our brand. You find out more about our time at Decorex over on the blog: Decorex 2018 and Decorex 2019.


Finally, we are proud to mention a few of the awards that we have accepted gracefully over the past years.

  • 2012

    – Winner SheerLuxe online shopping award - House & Garden.

  • 2013

    – Winner CoolBrands Award for being one of the coolest brands in the UK.

  • 2014

    – Online retail Awards commendation for House and Garden category.

  • 2015

    – Online retail Awards commendation for House and Garden category.

  • 2015

    – Gold award - Mumpreneur UK.

  • 2016

    – Shortlisted 'Homes & Interiors' on The Good Web Guide.

  • 2016

    – Winner of the Amara Blog Awards - Best Organisation.

  • 2017

    – Winner of Best Furniture & Accessories Boutique - Build - Interior Design Awards.

  • 2020

    – Winner of Best Furniture Retailer (1-3 stores) - Interiors Monthly Awards

  • 2022

    – Winner of Best Luxury Furniture eTailer - Greater London Enterprise Awards

  • 2023

    – Winner of Leading Luxury Furniture & Accessories Boutique - West London - Build Home & Garden Awards

  • 2023

    – Luxury Furniture Boutique of the Year - Corporate LiveWire Global Awards

  • 2023

    – Most Innovative Handmade Luxury Furniture Designers - West London - LUX Global Excellence Awards 2023


At Sweetpea & Willow, we curate dreams, design experiences and define a variety of lifestyles with luxury furniture. Throughout our journey, we have had the profound vision to infuse elegance and sophistication into every corner of your abode; to ensure you love the way you live. Today, our designs are a beacon of opulence, showcased in the world’s leading hotels and by visionary interior designers. But our commitment to unveiling the beauty of our work would not be complete without a look at behind-the-scenes:


Our extraordinary delivery team, whose dedication and professionalism in bringing joy to your doorstop is the backbone of our service


Each piece that bears our name is thoroughly inspected before it reaches your home, with this commitment to quality earning us a 4.8 Star review on Trustpilot


With hundreds of fabrics adorning our space, from dreamy velvets to eco-friendly family linens, we offer a world of samples for you to select from

Beyond being a sanctuary of creativity, our virtual and physical showroom is available for you and your clients to wander through as you weave your own narrative of luxury living.

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