It’s that time of year for my round-up of what’s been happening and what’s to come in the world of Sweetpea!

We have had a record year here at Sweetpea & Willow; I put this down to our wonderful Sweetpea Team, whose dedication is second to none. Thank you to our lovely returning and new customers who understand that in today’s world, it is more important than ever to invest in the high-quality, timeless designs we have to offer – the idea of throw-away culture is one we aim to discourage.

We are proud to support environmentally conscious businesses, with many of our suppliers using sustainable, reclaimed materials, and planting trees for every item we purchase from them. We also changed up our fabric offering in our Handmade In London Collection to contain more hard-wearing and eco-friendly fabrics made from recycled bottles, in the hopes of making sustainable choices even more accessible across our site.

So, what’s new since the last time I wrote to you in May?


We are incredibly proud to have won three more awards this year:

  • Luxury Furniture Boutique of the Year – Corporate Live Wire Global Awards
  • Winner of Leading Luxury Furniture & Accessories Boutique – West London – Build Home & Garden Awards
  • Most Innovative Handmade Luxury Furniture Designers – West London – LUX Global Excellence Awards 2023

In September, my husband Matt and I were kindly invited to an exclusive event with Eichholtz to celebrate their new product offering, including an enchanting collaboration with the Met in New York – watch this space as we will be introducing some of these exquisite designs in the new year…
It was such a wonderful experience to visit the Eichholtz’s HQ yet again, situated overlooking the canals of Amsterdam. We, of course, greatly missed seeing Theo Eichholtz himself – he was always such a warm and lovely host and is sadly missed by us all.


In October, we closed our showrooms for a couple of weeks for refurbishment as we unveiled our new and exclusive collaboration with the Belgium brand, Dome Deco which has since been adored by our customers. Take a sneaky peek here:



As a home interiors business, we are proud to work very closely with hundreds of interior designers. We have long admired their creativity and innovative approach to design, so we decided to honour some of our favourite interior design studios.


This year we unveiled three gorgeous new designs, exclusive to Sweetpea & Willow’s in-house label ‘Handmade In London.’ Created with comfort and style in mind, we are proud to give our customers even more freedom to tailor their bespoke beauties to their exact design needs.


In the early new year, we have two very exciting new collaborations, exclusive to Sweetpea & Willow, that we can’t wait to share with you very soon, so keep an eye out for these and subscribe to our delightful newsletter to be the first in the know.

In March 2024, we will be celebrating our 18th birthday since Sweetpea & Willow was born. We have some exciting plans that we will reveal in the new year with some new exclusive designs to celebrate this landmark year.

Finally, we would love to wish all our lovely customers a beautiful festive season with your nearest and dearest. Please note that our offices will close from 22nd December – 2nd January so that our teams can have some well-earned rest, but you can still shop securely online throughout this time. See you all in 2024!

Co-founder of Sweetpea and Willow